The trick is this:
- Say something utterly outrageous
- Get interviewed on all the major television channels
- When questioned about that outrageous statement, make a completely different point
- When pressed again about that outrageous statement, make another completely different point
- (He now has gotten a minute or more of completely free air time that would otherwise have cost him millions)
- Finally, either lie, or back away from the original statement that got him the interview time.
Perhaps the best media response was, ironically, on the Late Show with Stephen Colbert:
Colbert: | "Of course, Donald Trump had to have the last word". |
Clip of Donald Trump: | "So I just wrote this out very quickly about the Pope - do you want to hear it"? |
Colbert: | "No". |
And he moved straight on to introduce the rest of the show.
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