One of Trump's 2016 selling points was that he was so rich he didn't need to take money from corporate or wealthy individual donors; that meant he wouldn't feel obligated once in office to act on their behalf. There are two problems with that argument, one which was could have been deduced at the time, one of which is now clear.
First he has no shame and no qualms stiffing people who have helped him. He's shafted his creditors left right and center. When Deutsche Bank got 'uppity' and insisted on getting back the money he owed, he sued the bank. The notion that he couldn't take money from donors because that would make him a beholden "swamp creature" is nonsense.
The other problem is that now his campaign is lagging behind Biden's in fund raising he has the opportunity to put his own money where his big mouth is and, surprise surprise, he won't part with a cent. He has a history of risking other people's money but never his own and his reelection campaign is no different. And let's not forget that he's deeply in debt to the tune of over $400 million, so his net worth may be so low that he simply can't afford to spend on his own campaign.
He may also realize that his reelection chances are so slim that it would be throwing (his) good money after (other people's) bad; given his incompetence in office, the lack of political access and influence he will have after leaving, and the damage his failures of leadership have had on his brand, it will be hard for him to monetize his term in the Oval Office. So to spend money on getting another term would be a poor investment (not that he hasn't made lots of poor investment choices in the past, but this one clearly looks like a loosing proposition).
Not that one needed to add anything to the long list of monumental whoppers he's told in the last five years, but it's one more for the record.
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